Performance Marketing
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Performance Marketing refers to
online marketing and advertising programs in which advertising partners are
paid when a specific action is completed, like a sale, lead or click (where
marketers pay for performance or action). The first thing that might come to
mind for you is Pay-Per-Click Search Engine Marketing. And you’d be right!
But SEM is just one type of performance marketing.
Performance marketing agencies help with the execution and analytics of
performance marketing campaigns within a variety of digital channels.
Performance marketing agencies specialize in pay-per-action digital
marketing channels and are able to use analytics to track and report on
results. The most well known performance marketing channels include.
- Native Advertising
- Search Engine Marketing
- Social Media Marketing
- Affiliate Marketing
- Display Advertising
- Amazon Advertising
Digital Kong is one of the best and topmost performance marketing agencies in
India
offering a combination of advertising and innovation leading to only direct
results.
It enables brands to overcome and become aware about the situation to analyze
and
measure the ROI.
In today’s day and age where everything is under the radar, along with
fragmented
workflows, companies have seen an increased need for an integrated solution that
provides a holistic look at online marketing efforts. Rather than individually
manage each marketing channel, marketers look at all of their channels and see
which
ones are performing best and to help other channels perform better.
Many digital marketing agencies include performance marketing services. However,
there are agencies that focus solely on performance marketing channels and
provide
deeper digital expertise as a result. While there is some overlap between
performance marketing agencies and digital marketing agencies, there is a key
difference between the two.
Performance marketing agencies are more focused and specialized in the
performance marketing channels listed above, while digital marketing agencies
most likely offer a larger variety of services. For instance, a digital
marketing agency might focus mostly on branding, content development, and other
creative services and also offer performance marketing support as a supplemental
service. On the other hand, performance marketing agencies aid in most
effectively getting your brand in front of larger, more qualified audiences in
the most effective way possible.
Whether you are considering using a digital marketing agency that offers
performance marketing services or a performance marketing agency, you’ll want to
consider several things, including:
Our Approach
Multi-Channel Expertise
There are a number of different performance marketing channels that can grow a business. When choosing a performance marketing agency, make sure that they know about each channel, have experience with each channel, and can give you a strategic plan that includes these channels as they would best serve your business.
A Holistic Overview
In addition to understanding each type of performance marketing channel, you’ll want to make sure the agency you choose has a 30,000 foot view of how your channels are functioning. This holistic look at your performance marketing channels allows them and you to better understand your customer journey and how the marketing channels are influenced by each other.
Smart Insights & Recommendations
Your performance marketing strategy should not stay static forever. Instead, a good agency will be able to look at the data they’ve collected and tell you what your best next best steps are. They should continuously be monitoring your customer’s journey, your ROI, and other key indicators to decide how to pivot your strategy and keep seeing better results.
A Dedicated & Adaptable Team
When choosing an agency, there are a few main factors about the team
you should consider. First, consider their responsiveness and communication style.
Ideally, they should adapt to you, seeking to both inform and collaborate with your
team around your digital strategy. Second, consider their client-to-team member
ratio. You wouldn’t want to be the 15th account on an account manager’s list.
Lastly, make sure that you feel that the team truly understands your business and
your target audience.
There come a lot of benefits when you partner with a top digital performance
marketing agency like Digital Kong, some of which come from the nature of
performance marketing
Data-Driven Results
Because of the nature of performance marketing, performance marketing agencies are data-driven. When you work with a performance marketing agency like us, we’ll be able to help you clearly track your spend, your results, and communicate the value of campaigns using data.
Digitally Native
Many traditional marketing agencies have adapted to client’s needs by adding digital and performance marketing services. On the other hand, performance marketing agencies were born for the purpose of digital marketing. Their expertise comes in understanding the online mechanisms used to get your brand out to the world.
Advanced Technology
Performance marketing agencies leverage technology that can better analyze the effectiveness of your performance marketing and give you ideas for what your next steps should be. If your performance marketing agency uses latest digital tools like Digital Kong, it should be able to stitch together data in a way that makes sense of the customer journey, and identifies the most impactful drivers of growth across all channel execution.
Expert Advice
Working with a performance marketing agency can give you access to experts in the field. For some companies, it might make more sense to outsource performance marketing needs than to hire someone within their company and keep them trained. Within performance marketing agencies, you can find experts in each different performance marketing channel, which you might not be able to have within your own company.
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